from myth TO household beverage
THE BEGINNING OF MILO®
The MILO® brand is named after a legendary athlete from Croton, a small town in ancient Greece, in the 6th century BC. Legend has it that he was dubbed a "god of power" when he was able to lift a bull over his shoulder and go everywhere. The power legend has won the Olympics six times, as well as won a series of prestigious titles at various competitions at the time.
The legend's life and career inspired NESTLÉ Australia food scientist Thomas Mayne. In the context of many children being malnourished as a result of the great global economic crisis, in 1934 Thomas Mayne researched and developed a nutrient drink powder flavoured with a unique cocoa-barley flavour, which helps to replenish the energy, vitamins and minerals necessary for children to develop comprehensively.
With more than 24 factories, widely sold in more than 40 countries, today, the name NESTLÉ MILO® has become the favourite nutritional drink of millions of children around the world, including Nigeria. With the characteristic and delicious cocoa-malt flavour, NESTLÉ MILO® is the choice for a balanced morning breakfast with 6 vitamins and 3 minerals, that give you the energy to go further when playing sports or in the classroom.
NESTLÉ MILO® is committed to sustainable development by using natural ingredients, cooperating with reputable suppliers, and constantly controlling the production process with strict standards to ensure optimal nutrition and taste in each of its products to users.
THE FAMOUS MILO® TIN
When Mayne’s MILO® was ready to sell, it needed to be easily distributed to families all over Australia, which saw the introduction of the iconic MILO® tin. This has lived on—like MILO®—to this day.
The journey From small beginning
- 1935
- 1960
- 2023
1935
- MILO<sup>®</sup> was first born in Australia.
- The MILO<sup>®</sup> brand is named after a legendary ancient athlete from Croton, a small town in ancient Greece, in the sixth century BC. Legend has it that he was known as a "god of power" when he could lift a bull on his shoulder and walk around. This power legend won the Olympics 6 times, as well as won a series of prestigious titles at various large and small competitions of that time. The life and career of this legend inspired Nestlé Australia chemist and food scientist Thomas Mayne. In the context that many children were malnourished due to the impact of the global economic depression in 1934, Mr. Thomas Mayne researched and developed a nutritional drink powder with a unique cocoa and barley flavor, helping to add a lot of energy, vitamins and minerals are needed to help children develop comprehensively and debut it at the Royal Sydney Easter Exhibition. MILO<sup>®</sup> began production at the plant located in Smithtown, near Kempsey on the North Coast of New South Wales and has grown to more than 24 factories and is widely sold in more than 40 countries worldwide. Today, MILO<sup>®</sup> brand has become a popular and favorite nutritional drink by millions of children around the globe, including Vietnam. With typical cocoa and barley flavors, MILO<sup>®</sup> is the choice for a balanced, well-balanced morning, suitable for energy even when playing sports or taking breaks in class.
1960
- In Central and West Africa, MILO<sup>®</sup> was first launched in Nigeria in the 1960s. A decade later, we started making MILO<sup>®</sup> at our Agbara factory in Nigeria. To tailor MILO<sup>®</sup> to the tastes of the local population in Nigeria we’re using locally sourced ingredients like sorghum malt extract and cassava. More recently, MILO<sup>®</sup> Nigeria has launched 2 products. MILO<sup>®</sup> 3 IN 1, a complete cocoa beverage that provides a creamy cup of MILO<sup>®</sup> without the addition of milk and MILO<sup>®</sup> Enersnakz, a tasty and nutritious snack that re-energizes your kids at snack time.
2023
- As well as being a firm favourite at the breakfast table, MILO<sup>®</sup> – the nourishing drink of future champions – is inspiring kids to take part in sports and enjoy the positive experiences of physical activity early on in life. No bull lifting required of course.
