The Journey
From Small Beginning
1935
- MILO® was first born in Australia.
- The MILO® brand is named after a legendary ancient athlete from Croton, a small town in ancient Greece, in the sixth century BC. Legend has it that he was known as a "god of power" when he could lift a bull on his shoulder and walk around. This power legend won the Olympics 6 times, as well as won a series of prestigious titles at various large and small competitions of that time.
The life and career of this legend inspired Nestlé Australia chemist and food scientist Thomas Mayne. In the context that many children were malnourished due to the impact of the global economic depression in 1934, Mr. Thomas Mayne researched and developed a nutritional drink powder with a unique cocoa and barley flavor, helping to add a lot of energy, vitamins and minerals are needed to help children develop comprehensively and debut it at the Royal Sydney Easter Exhibition.
MILO® began production at the plant located in Smithtown, near Kempsey on the North Coast of New South Wales and has grown to more than 24 factories and is widely sold in more than 40 countries worldwide. Today, MILO® brand has become a popular and favorite nutritional drink by millions of children around the globe, including Vietnam. With typical cocoa and barley flavors, MILO® is the choice for a balanced, well-balanced morning, suitable for energy even when playing sports or taking breaks in class.
1960
- In Central and West Africa, MILO® was first launched in Nigeria in the 1960s. A decade later, we started making MILO® at our Agbara factory in Nigeria. To tailor MILO® to the tastes of the local population in Nigeria we’re using locally sourced ingredients like sorghum malt extract and cassava. More recently, MILO® Nigeria has launched 2 products. MILO® 3 IN 1, a complete cocoa beverage that provides a creamy cup of MILO® without the addition of milk and MILO® Enersnakz, a tasty and nutritious snack that re-energizes your kids at snack time.
2023
- As well as being a firm favourite at the breakfast table, MILO® – the nourishing drink of future champions – is inspiring kids to take part in sports and enjoy the positive experiences of physical activity early on in life. No bull lifting required of course.
